Media Training

Welcome and orientation
  • outline course objectives

  • factors that determine your impact on an audience

  • identify your professional qualities and values

Preparation for interviews on camera
  • the key to success for media interviews

  • studio interview; location recording; the "soundbite"

First Interview
  • Interview followed by playback and feedback

Body Language, Image, Performance
  • how to appear relaxed, professional and in control

  • ensure your image accurately reflects your qualities and values

Bring your Messages to Life
  • 3 part structure

  • make business concepts resonate

  • words for overcoming objections (feel/felt/found technique)

'Soundbites' on Location
  • mastering the technique of the soundbite

  • interview followed by playback and critique

Putting it into practice - the next stage
  • ABC -Answer, Bridge, Communicate

  • 2nd interview, playback and feedback

Final Session: Review Learning Points