training
Media Training
HALF DAY AGENDA
Welcome and orientation
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outline course objectives
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factors that determine your impact on an audience
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identify your professional qualities and values
Preparation for interviews on camera
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the key to success for media interviews
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studio interview; location recording; the "soundbite"
First Interview
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Interview followed by playback and feedback
Body Language, Image, Performance
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how to appear relaxed, professional and in control
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ensure your image accurately reflects your qualities and values
Bring your Messages to Life
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3 part structure
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make business concepts resonate
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words for overcoming objections (feel/felt/found technique)
'Soundbites' on Location
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mastering the technique of the soundbite
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interview followed by playback and critique
Putting it into practice - the next stage
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ABC -Answer, Bridge, Communicate
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2nd interview, playback and feedback